Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne. Competing in overcrowded industries is no way to sustain high performance. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant [W. Chan Kim, Renee Mauborgne] on * FREE*. : Blue Ocean Strategy: How to Create Uncontested Market ( Audible Audio Edition): W. Chan Kim, Renee Mauborgne, Grover Gardner, LLC.

Author: Tygorg Bratilar
Country: Trinidad & Tobago
Language: English (Spanish)
Genre: History
Published (Last): 16 February 2009
Pages: 483
PDF File Size: 5.82 Mb
ePub File Size: 19.61 Mb
ISBN: 166-9-93843-340-4
Downloads: 29418
Price: Free* [*Free Regsitration Required]
Uploader: Kigat

Look across alternative industries.

Retrieved March 19, Such a strategy therefore allows firms to largely play a non—zero-sum game, with high payoff possibilities. Unsourced material may be challenged and removed. Feb 11, Van Edwards rated it it was ok.

Blue Ocean Strategy (BOS)

To ask other readers questions about Blue Ocean Strategyplease sign up. This has caused some companies, including my local cable TV company giving their customers renre feeling that they don’t treasure their existing customers and are just nice to the new ones.

But head-to-head competition has its own limitation. This is what the authors call the reconstructionist view.

The new w.fhan in the expanded edition of the book deal with the issues of how to develop and align the three strategy propositions of value, profit and people, how to sustain and renew blue ocean strategy at both the business level and the corporate level, and how to avoid red ocean traps that keep organizations anchored in existing market space even as they attempt to create new market space. What is the main theme of the book? Is there exceptional buyer utility in your business idea?


A decent but bby groundbreaking explanation of how to beat your competition through value innovation: Straegy ocean strategy, on the other hand, is based on the view that market boundaries and industry structure are not given and can be reconstructed by the actions and beliefs of industry players.

The first part presents key concepts of srrategy ocean strategy, including Value Innovation — the simultaneous pursuit of differentiation and low cost — and key analytical tools and frameworks such as the strategy canvas and the four actions w.dhan. May 06, Sotiris Makrygiannis rated it did not like it Shelves: No trivia or quizzes yet.

Seek key commonalities in what buyers value, rather than trying to embrace customer differences through finer customization and segmentation. Archived from the original on These four formulation principles address how an organization can create blue oceans by looking across the six conventional boundaries of competition Six Paths Frameworkreduce their planning risk by following the four steps of visualizing strategy, create new demand by unlocking the three tiers of noncustomers and launch a commercially viable blue ocean idea by aligning unprecedented utility of an offering with strategic pricing and target costing and by overcoming adoption mauborne.

Which factors should be created that the industry has never offered?

Blue Ocean Strategy – Wikipedia

They have fought for competitive advantage, battled over market share, and struggled for differentiation. Products become commodities or nicheand cutthroat competition turns the ocean bloody; hence, the term “red oceans”. The signal-to-noise ratio of business books generally tends towards zero. I do think the Blue Ocean Strategy is nothing without execution though.


Michael Critelli, 9 May “. This strategy especially tries to offset this unconscious part in an analytical framework. The four key hurdles comprise the cognitive, resource, motivational and political hurdles that prevent people involved in strategy execution from understanding the need to break from status quo, finding the resources to implement the new strategic shift, keeping your people committed to implementing the ocexn strategy, and from overcoming the powerful vested interests that may block the change.

This, in turn, requires a shift of attention from supply to demand, from a focus on competing to a focus on value innovation — that is, the creation of innovative value to unlock new demand.

When placing this tag, consider associating this request with a WikiProject. These implementation principles are essential for leaders to overcome the four key organizational hurdles that can prevent even the best strategies from being executed.

Blue oceans denote all the industries not in existence today. This website makes use of cookies to enhance browsing experience and provide additional functionality. A Sketch of the Historical Pattern of Blue Ocean Creation Creating blue oceans doesn’t require tech innovation, even in tech industries. This international bestseller challenges everything you thought you knew about the requirements for strategic success. Refresh and try again. Bulletin of the Transilvania University Basov.

Mar 11, Elvin rated it really liked it.